Diet ready meals after 'disagreement' with Slimming World

A spokesperson for Slimming World said: "Slimming World has been engaged in a legal action to ask Asda to remove our trademarks (Slimming World, Free and Extra Easy) from their Slimzone meals since the range launched in January. Asda's own-brand Slimzone ready meals included labeling that suggested the meals were suitable for Slimming World plans, including their "free" ingredients, and the "Extra Easy Plan". Supermarket Asda has been forced to pull a range of ready meals – that supposedly adhered to the Slimming World diet plan – after a row with the company. For disappointed dieters, Iceland sell a range of ready meals which is officially endorsed by the diet plan. But a decision was made to withdraw the 12 ready meals from shelves, after a disagreement over the method that Asda used to test whether their ingredients were "free".




Supermarket giant Asda has pulled a range of diet ready meals from its shelves after facing legal action from Slimming World. Asda said Slimzone ready meals included ingredients which were classed as "Syn free" in the Slimming World diet plan. The supermarket chain launched their own-brand Slimzone meals in January, stating on packaging the meals were "free to enjoy following the Slimming World Extra Easy plan". Slimming World, which boasts of over one million members, uses values called Syns to help its members lose weight. The weight loss company had not endorsed or tested the product and it is understood Asda did not communicate with Slimming World before the range was brought to the shelves.

Asda withdraws diet meals in Slimming World row

Asda has withdrawn a range of diet ready meals from stores after a legal row with Slimming World. Packaging on the supermarket's Slimzone meals, which launched in January, stated the food was 'free to enjoy following the Slimming World Extra Easy Plan'. The supermarket's Slimzone meals say they are 'free to enjoy when following the Slimming World extra easy plan'. Asda said the meal packs included a statement informing customers that the range was not endorsed by Slimming World. Asda's new diet meals were being sold at £2.50 each.
collected by :Lucy William